When Zee.Dog and MTV come together, you know it’s going to be colourful. The Zee.Dog x MTV collection brings the energy of music television to everyday pet accessories, with bold geometric shapes, vibrant colours and a generous helping of nostalgia.
Launched at a rooftop party in Brazil, the limited-edition, licensed collection celebrates MTV’s golden years. Its 1980s- and 1990s-inspired design runs through cat and dog collars, leads, harnesses, a dog bed and a treat-dispensing toy.
For pet owners who love a little personality in their accessories, this collaboration is more than a logo on a collar. It takes the graphics of a brand that shaped a generation and turns them into pieces for walks, playtime and lounging at home.
“We wanted to deliver the same feeling of innovation that aggressively breaks with the traditional. It needed to be something remarkable! It wasn't enough to just have the channel's logo, it needed to have an impact, as we have been impacted by years of watching the channel” - Zee.Dog
Zee.Dog x MTV collars, leads and harnesses
The Zee.Dog x MTV collaboration features an exclusive MTV logo print and vibrant colour throughout the range. The mix of geometric shapes and contrasting colours gives the walking accessories a playful, retro feel.
The standard dog lead has a different design on each side, while the signature rubber skull features a stamped MTV logo. It’s a small detail, but one that makes the collaboration feel considered rather than simply branded.
Before choosing a collar or harness, measure your pet and compare those measurements with the maker’s size guide. The print might catch your eye, but a comfortable fit and secure adjustment matter more than matching the whole set.
The Zee.Dog x MTV hands-free lead
The collaboration gives Zee.Dog’s hands-free lead a colourful makeover. Mixed-colour rope is paired with a speckled lime E-Zee Lock, an iridescent hook and a contrasting orange MTV charm.
The lead can be worn around your waist or over your shoulder, or used as a long lead. That flexibility is useful if you prefer different ways of holding or wearing a lead during a walk.
Choose a setup that suits your dog’s size and walking habits. If your dog pulls strongly or lunges, don’t assume a hands-free lead will make walking easier. Practise in a quiet area first and keep control of the lead when needed.
Prefer a different lead style? Explore our Zee.Dog slip lead review for another option from the brand.
The MTV Zee.Bed for dogs
The Zee.Bed gets an MTV makeover too. The round dog bed combines the collection’s exclusive print with corduroy details and soft microfibre fabric, bringing those retro graphics into the home.
A non-slip base helps keep the bed in place, while a zip around the bed allows the cover to be removed for washing. It comes compressed inside a box using what Zee.Dog describes as nano-compression technology.
Design-wise, this is a statement piece rather than a bed that disappears into the background. Let it provide the colour in an otherwise simple room, and check the bed’s dimensions against the space your dog needs when stretched out.
The MTV television-shaped treat toy
Zee.Dog’s MTV rubber dog toy is moulded in the shape of a retro television, complete with the channel’s logo. Its marbled pink-and-green finish makes it one of the collection’s most playful pieces.
Made from natural rubber, the toy has a cavity for dispensing treats. Choose treats that suit your dog and fit the opening, supervise play and remove the toy if it becomes damaged. A treat toy should suit your dog’s size and chewing style, not just your taste in design.
"the most important thing was to bring an air of nostalgia to the collab. Through the striking colors that take you straight to the crazy commercials, or the classic logo of the channel, which is unforgettable" - Luiza, designer @ Zee.Dog
Zee.Dog: Connecting Dogs and People™
Zee.Dog is one of those pet lifestyle brands that makes everyday accessories feel a little less ordinary. Its approach brings fashion and graphic design into the pet world, with pieces that appeal to people as well as serving their dogs.
The MTV collection captures that approach neatly. The walking accessories, bed and toy share a recognisable visual identity, but each gives the print a different role. You can choose a single colourful piece without needing to turn every walk into a matching outfit.
It’s the kind of collaboration that reminds us practical pet gear doesn’t have to be plain. As the brand puts it:
“We don't care how old you are or what you own. Dogs never gave a damn. We don't either. Join the movement.”
MTV: the music revolution will be televised
For many people who grew up in the 1980s and 1990s, MTV was more than a television channel. Its music videos, programmes and distinctive graphics helped shape tastes in music, culture and fashion.
That visual legacy is what makes this collaboration work. The bright colours and familiar logo bring back the energy of music television without requiring you to remember every video or presenter.
“Few brands in the world have such a special nostalgic connection as MTV” - Thadeu Diz, Zee.Dog Creative Director and co-founder.
Finding the Zee.Dog x MTV collection in New Zealand
This was a limited-edition collection, so don’t assume every item or size is still available. Visit Zee.Dog to explore the brand and check current listings.
For New Zealand readers, Banquet Pet NZ was the local shopping option highlighted in our original feature. Check directly for current Zee.Dog stock and whether any MTV pieces remain before planning a purchase.
Whether you’re drawn to the patterned harness, the hands-free lead or that miniature television toy, the appeal is the same: everyday pet accessories with a little music-video nostalgia.
